Passport International Beerfest by HEINEKEN Malaysia

October 1, 2016

Hello, October! Today is 1st of October, a happening month to surprise you with beers (Octoberfest) and horrible haunted game (Halloween).
Heineken Malaysia Berhad is taking the celebration to a whole new level with an international beer and cider experience this year where we cheers with our friends and family at everywhere in town.
Passport International Beerfest is an all-out celebration of HEINEKEN Malaysia’s range of beers and ciders from The Netherlands, England, Germany, Ireland and Asia, and a chance to bring to life the experiences and cultures behind each of them.
I was in Passport International Beerfest extravagant event at TREC KL on 22nd September. 
In the event, we can experience through a virtual reality globe simulator. This digital experience will give us an opportunity to explore another country and its culture while enjoying brews at the same time. 
The event was filled with exciting activities such as percussionist band, dance performances, stilt walkers, jugglers, magicians and brand ambassadors dressed up in Japanese and German costumes. There were also Irish models who marched around the event grounds making the festival merrier.
Apart from the attractive promotions, consumer also be able to own a set of six limited edition Passport International Beerfest collectible mugs as memorabilia throughout the celebration across selected outlets during this campaign period.

To spice things up, festival-goers brought home attractive prizes after participating in stage games conducted during the event. 
Consumers also took pictures and posted them on their respective social media platforms using the ‘selfie station’.
For more information on Passport International Beerfest and to know more on how to be a part of the celebration, log on to

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