NIVEA Kejar Kerja Apprenticeship Program

October 1, 2016

Every girl is different, every girl has a dream, yet they are by nature demure and strong-willed in getting what they desire. These are the unique characters pf a girl that determines what kind of person they will become in the future. If this inner strength is paired with promising opportunities, there must be a number of educated and skilled women increase for our nation. 
The NIVEA Kejar Kerja Apprenticeship Program is the collaboration between FORWARD and NIVEA to provide a platform for girls to have the opportunity to discover and polish their skills, enhance their personal attributes and secure a career spot in various creative industries in Malaysia. This project is further cemented with WOMEN:girls as the on-ground partner that targets the specific apprentice group for the projected outcome.
The best feature of this project is the actual engagement by the apprentices from the beginning of the recruitment day until the day they achieve the ultimate goal apart from obtaining inspiring inputs and empowerment attributes from NIVEA and FORWARD. They are nurtured and motivated to excel to greater heights in order to improve themselves despite having the lack of support and the stereotyping mindset of society.
NIVEA Kejar Kerja Apprenticeship Program targets girls as young as 18 years old who are living in Projek Perumahan Rakyat (PPR) around Klang Valley and Selangor. This provides a better pathway for them to venture into their desired creative industries as well as reducing the shortages in talents and critical skills gaps in Malaysia. The selected girls were mentored by renowned entrepreneurs such as Chef Adu from The Canteen, Boryeong Mud Facial Spa @ Nu Sentral, Baba Can Cook from Limapulo, Project B, Souka Bakes, and NIVEA top beauty adviser of NIVEA.
NIVEA Kejar Kerja Apprenticeship Program is structured to thoroughly search and surface potential apprentices through on-ground research and surveys prior to the phases of Recruitment, Orientation and Apprenticeship. This collaboration between NIVEA and FORWARD reached out to 350 girls over five locations for the Recruitment phase over the span of ten days. The Orientation phase involves the shortlisted apprentices being prepped with the fundamentals of the apprenticeship of their choice in a training camp for this program. 
NIVEA Kejar Kerja Apprenticeship Program covers weekly evaluation by the mentors with documentations of their apprenticeship process through videos of their journey and the testimonials from their mentor. Each apprentice is given a RM250 allowance every week during their apprenticeship. Upon completion of the final week of the NIVEA Kejar Kerja Apprenticeship Program, the successful apprentices will be channeled for possible job offers and get successful employment opportunities in these organizations. 

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