Bausch + Lomb Launches Biotrue® ONEday Contact Lenses

August 30, 2015

Bausch + Lomb the global eye health company launched the latest breakthrough bio-inspired innovation, Biotrue® ONEday, a premium daily disposable contact lens. FYI Bausch + Lomb, is a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people’s eyesight. They develop, manufacture and market one of the most comprehensive product portfolios in their industry with products available in more than 100 countries. 
Welcoming introduction by Celebrity Host, Belinda Chee and interactive session with Celebrity Nadia Heng in the official launch of Bausch + Lomb Biotrue® ONEday Contact Lenses held at Betjeman & Barton, 1 Utama. 
Drawing its inspiration from the human eye, Biotrue® ONEday lens is contains 78% water; matching that of the human cornea. It is made from HyperGel™, an innovation that combines the best of conventional hydrogels and silicone hydrogels and is set to be the next generation of Daily Disposable material. Having observed that most contact lens wearers experience uncomfortable dryness and blurry vision after long hours of usage, especially when working in front of a computer screen, the outer surface of the lens is designed to mimic the lipid layer of tear film, which prevents dehydration of the lens while delivering virtually the oxygen amount the open eye needs. This allows for outstanding breathability so eyes can stay comfortable, healthy and white for up to 16 hours, surpassing that of the country’s best-selling brand of contact lens. Its unique high definition optics reduces halos and glare in low light as well to provide exceptional vision at every distance – up close, middle, and far away, so wearers never have to put up with pesky blurry vision again. Being a daily lens, it frees users from the hassle of daily cleaning and soaking, perfect for busy people.
The good thing is, Biotrue® ONEday lens is enhanced with UV protection to protect the eyes against harmful ultraviolet (UV) rays that can cause long term damage to the eyes! 
Biotrue® ONEday lens
Price : RM 125 per box of 30 pieces 
Biotrue® Multi-Purpose Solution
Price : RM61.50 Twin pack (355ml x 2) 
Available at all leading optical outlets nationwide.

To raise awareness on how to care for your eyes , Bausch + Lomb will be running the ‘Bausch + Lomb Care for Your Eyes’ viral Facebook campaign from 11th August date to 30th September. It is a simple ‘Eye Exercise’ to help to strengthen your eye muscles and improve focus. 
How to join this charity campaign? 
1. Shoot your own version of your eye exercise. (Duration : up to you)
2. Upload it on your Facebook/ Instagram with a caption and also #BauschAndLombMalaysia & #careforyoureyes and then challenge 3 more friends to do the same. 

For every video uploaded during the campaign period, Bausch + Lomb will make a RM5 donation to the Malaysian Association for the Blind. The Malaysian Association for the Blind provides the visually impaired with services and opportunities for greater participation, involvement and integration into society as well as promotes prevention of blindness. 

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