Levi’s Pavilion Elite & Levi’s Orange Tab Collection

March 19, 2017

There is another brand officially opens its ever store at Pavilion Elite, let's welcome the Levi’s® Brand! Finally officially opens its first ever Set The Standard (STS) store at Level 4, Pavilion Elite!  

What is Set The Standard (STS) store? 

“The new STS store aims to enhance the Levi’s® retail experience by creating the best possible expression of the brand in a scalable way – from store ambience and product placement to the consumer journey through the store,” enthused Imran Butt, Country Manager of Levi Strauss Malaysia.

Spanning across 2,771 sq ft, the store create a warm environment with a palette of materials including pine, hot-rolled steel and polished concrete that, coupled with higher ceilings and an open storefront. The wood was chosen specifically to complement the sea of blue denim while the white paint on the walls was designed to reflect the golden tones of the pinewood.
Levi’s® ICONS such as the 501® jean, the Trucker Jacket and the Western Shirt are featured in shadowboxes. For the hardcore denim heads, there is Levi’s® Vintage Collection showcasing iconic reissues and special editions garments. These are the key storytelling vehicles and DNA of the Levi’s® brand.
In addition, the fitting rooms are bigger and better lit, featuring three-way mirrors to allow customers to see fit from all angles — especially the all-important backside.
Mingle around with my friends at the grand opening party. 
Overall, the entire store is well lit with LED lighting against light-coloured paint to make the space even more inviting as they focused on the brightness and aesthetics of the store to express what Levi’s® is all about – authentic, optimistic, inspiring and connection.

On the side note, the Pavilion Elite store celebration also highlights the newly remastered Levi’s® Orange Tab collection, which captures the unrivaled style of the coveted originals. 

First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi's® Orange Tab symbolized style and youth during the counterculture of the 1960s. Since then, old-school Orange Tabs have become the ultimate score for vintage collectors and denim heads alike. 
 Featured men’s fits include an Orange Tab take on our 510™ Skinny and new 505™C. Fabrics are based on archival 60’s and ‘70s Orange Tab fabric, but with a bit a stretch for a modern feel. 
Price ranges between RM69 to RM499.
In women’s, embody that signature 60’s/70’s vintage look with a classic 517™ Cropped jean. Additional Orange Tab bottoms include a cropped version of the new 505™C, a 721 Vintage High Rise, and a workwear-inspired Culotte, all with design details ranging from additional belt loops to patch pockets. 
Price ranges between RM69 to RM269.

Remastered for denim lovers, both old and new, Orange Tab Spring 2017 is the updated uniform for those who embrace a youthful, free spirit. The new collection will be available nationwide from April 2017 onwards. 
More information, please login Levi's Website or Facabook

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