September 28, 2014

ZALORA, Asia's leading online fashion destination hosted its first ever Fashion Festival in conjunction with the launch of their latest platform "MARKETPLACE" bringing local emerging fashion labels together in the Boulevard area of Paradigm Mall, Kuala Lumpur on 26th and 27th of September 2014.
' force' my sister Yennie come along with me, LoL! 
Dessert bar for guests and media.
Launch event started.
Opening speech by ZALORA's MD Giulio Xiloyannis, Managing Director of ZALORA Malaysia.

Selected brands featured on the runway : Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini and Earth Heir for women's wear; Azzara Cottons, Muslimah Clothing Couture and Closetheart for Muslimah line; Posse and Hi Style for men's;Paku, Luccacal, 2553, Dosscaps, VSoft and Chenta Watie Scarf for accessories.
Fashion show by ZALORA's Marketplace Merchants.
ZALORA developed the marketplace platform, it was especially designed to help emerging fashion businesses such as blogshops, boutiques and upcoming designers to showcase their designs and products to the whole of Malaysia. More than 100 local labels showcased to ZALORA's ever-growing customer base.With "MARKETPLACE", merchants can enjoy benefits such as strong marketing push from all ZALORA channels as well as logistical assistance.
Two day event was filled with performances and fashion shows that highlighted the talent of the local designers and labels.Performance line up of local artists kicking off with the sultry and soulful tunes of jazz diva Ushera,independent blues band Fazz Band, local comedian Vicho Saywho, Arvind etc.
We were able to browse through and purchase the items via on-the-spot cashless transactions from digital shopping stations.
Walk around in Bazaar, found a lot of interesting pieces with reasonable price selling.
[ Video of Fashion show ]
My OOTD - || checkers white shirt || Zara red skirt || Zara red two tones heels || Louis Vuitton bag
Thanks for the door gift =)
I can't stop shopping at ZALORA MARKETPLACE!
Now some of them are on sales and up to 75% and free shipping! 
The latest collections are now available at ZALORA MARKETPLACE.


  1. wow cool marketplace! too bad they didnt have it in penang!

    1. You can grab it via =)


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