Air pollution is one of the single most toxic substances for the skin, making it almost impossible to have perfect skin especially for those living and working in urban areas. Because of air pollution contains free radicals, it will leave a direct and negative impact on the skin's health and left skin complexion become dull and tired. When the skin is exposed to more free radicals, the skin will become more susceptible to wrinkles, less hydrated, less supple and less firm.
To solve this problem and save us from exposed to these damaging environments, Pure Beauty which is a leading beauty brand from Korea has launched illuminating protective skin care range that shields skin against air pollution.
Pure Beauty Illuminating Urban Shield skincare has been formulated with the latest technology Nerolight and derived from Organic Star Lily, to enrich the skin's natural glow, while protecting it from daily pollution. The formulation also lessens the effects of dirt and dust and invigorate the skin, giving your skin a natural, confident glow throughout the day!
Pure Beauty is based on its 4Ps philosophy of "Intensive Brightening Power", which consists :-
1P : Preparation of using the willow bark extracts to enhance healthy skin.
2P : Preservation where Neurolight derived from the certified Natural Star Lily, decreases dark spot.
3P : Protection where Ceramide 123 strengthens the skin's barrier, shielding it from harmful elements in the environment.
4P : Prevention of the exposure to pollution with EPS White helping to reduce dark spots.
During the event, there is a demonstration workshop by Shazreeyana Shukri to show how to using the Pure Beauty Illuminating Urban Shield skincare range.
with my pretty blogger friends.
There is a total of 5 products from the range of Pure Beauty Illuminating Urban Shield skincare: Serum, Capsule Essence, Water Gel, Radiance Cream and Sun Protector with SPF 50+ PA++++.
Illuminating Urban Shield Radiance Serum RM 59.90
- This serum reduces dark spots and evens your skin tone.
- Its nutrients repair damaged skin and defend it against the pollutants.
90% of users tested were satisfied and felt instant skin suppleness and abundant moisture.
Illuminating Urban Shield Water Gel
RM 55.90
Dryness to the skin accelerates the anti-aging process and defending your skin against dryness is very important! This water gel hydrates and moisturises, your skin stays refreshed and clear. It is easy to absorb because of lightweight texture.
Illuminating Urban Shield Capsule Essence RM 69.90
- Specially formulated to make your skin look more luminous and brings out a natural shine.
- The pearlised capsules helps to diminish uneven skin tone and illuminates your skin, giving it a smoother and brighter look.
Apply on perfectly cleansed face and gently message into skin. Use twice daily, in the morning and evening. This essence has a lighter weight than a serum, lightweight texture enhances the nutrient absorption deep into skin, supply my skin with plumping, smoothing moisture.
Illuminating Urban Shield Radiance Cream RM 59.90
- Keep your skin radiant white, helps to preserves it against environmental aggressors.
The radiance cream has a soft and smooth texture, it works to brighten and nurture the skin preserving it against environmental aggressors. Also, it can improve skin's radiance, adding translucency, feeling more suppleness and hydration after use.
Illuminating Urban Shield Sun Protector SPF 50+ PA++++
RM 49.90
RM 49.90
- Shielding the skin from exposure to harmful UV rays.
- It keeps the skin moistened throughout the day.
We all know that that wearing sunscreen daily is a must in beauty routine, it is the best way to defend our skin against the dark spots, premature aging caused by UV rays. This sunscreen has the texture and lightweight consistency of a serum with SPF 50 PA++++.
Pure Beauty Illuminating Urban Shield skincare range is dermatologically tested and suitable for all skin types. Affordably priced, the Pure Beauty Illuminating Urban Shield skincare is available exclusively at all Watsons stores nationwide and at the Watsons online shop as well.
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