July 23, 2019

Kronenbourg 1664 Blanc, French’s No.1 premium wheat beer, brings an exclusive dining experience themed “Dinner In Blue” aims to elevate all moments in style, continues to inspire everyone to share beautiful moments with loved ones at dinner occasions while enjoying a good tasting brew. 
It was an elegant evening dining experience in true blue fashion at Chateau de Caffeinees. Guests can savoured the good taste of 1664 Blanc, a smooth-tasting wheat beer bursting with hints of citrus and coriander spice. 
To conclude the meal, guests paired 1664 Blanc with a gastronomic French-inspired cuisine complete with a decadent dessert by Nathalie Gourmet Studio for a tantalising finish. 
As a special guest to the gala event, Ambassador of France to Malaysia H.E. Mr Frédéric Laplanche said, “We’re glad to see the success of Kronenbourg, a French brand, here in Malaysia showcasing our culture through great dance, music, food and fashion done in good taste. And what better way to commemorate the event with France’s National Day, also known as Bastille Day, which falls on 14th July.” 
Captivated guests were left reeling after a luxurious meal as they were entertained to great French music. To strengthen its brand position with good taste and elegance, 1664 Blanc hits the fashion scene as the official beer of the upcoming KL Fashion Week 2019 (KLFW 2019). 
As a teaser of this gala event which takes place from 21st to 25th August, the evening ended with a spectacular display of fireworks in celebration of Bastille Day, elevating the moment in grandiose fashion by the elegant pieces showcased by seven designers of KLFW 2019. 

In anticipation of limited-edition designer merchandise up for grabs in the September campaign, enjoy Blue Happy Hours now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide. 

For more exciting activities by 1664 Blanc, visit or

Post a Comment

Follow me on Instagram

© by Bowie Cheong. Design by FCD.