THE GRAND LAUNCH OF ROBINSONS FLAGSHIP STORE

October 31, 2018

You will noticed a avant-garde facade building if you are passing by Kuala Lumpur City Centre (KLCC) area. That is Robinsons Kuala Lumpur, the latest retail destination on Jalan Ampang which is another interesting addition to the KLCC golden triangle, located at Shoppes Four Seasons Place.
Holding true to its principle of provide an experience that goes beyond ordinary shopping, Robinsons Kuala Lumpur sits on an impressive retail space of 200,000 sq. ft. over four floors with its spacious layout and stylish vibes. 
 It is made complete with service from the heart via the Personal Shopper Suites (a team of style consultants available in-store to assist with product curation and style tips), and in-store cafes such as Starbucks Reserve and Croisserie Artisan Bakery where shoppers can take a break from their retail therapy and enjoy a cuppa and cake.
From the trendiest fashion pieces, the most coveted lifestyle products, the latest items for the home living, everything available in Robinsons Kuala Lumpur is specially curated to evoke joy in shoppers. There is something for everyone here for all budgets, and have your wish list and heart’s desires fulfilled. 
Such as channel your royal style with Strathberry (a bag brand often seen on Meghan Markle), check out Hugo by Hugo Boss which available exclusively in Robinsons Kuala Lumpur, up your #OOTD game with style edits from Karl Lagerfeld (coming soon to Robinsons Kuala Lumpur)
Last week, Robinsons has officially launched its highly anticipated flagship store – Robinsons Kuala Lumpur, Shoppes at Four Seasons Place. The official launch kicked off with a special VIP Night, celebrity fans as well as members of the media came in full force to show their support for the brand in this by-invitation-only event. 
Among the VVIPs who attended were Paul Delaoutre, President - Retail of Al-Futtaim Group; Christophe Cann, Group Chief Executive Officer - Asia of Al-Futtaim Group; Ashley Tang, General Manager and Director of Robinsons Malaysia; YBhg. Datuk David Ban, Executive Director of Venus Assets; and Zahir Kelvin Ong Abdullah, Director of Venus Assets.
Thanks for having me.

VIP guests, Robinsons cardmembers and shoppers were treated to specially curated wonderful experiences for the ultimate retail experience, exclusive gifts, special promotions, fun activities, giveaways and more reflecting the unique Robinsons touch.
Guests were treated to a special performance by songstress Dayang Nurfaizah. 
On a side note, her stunning attire by Alexander Wang that is available exclusively in Robinsons, and Lavish Alice.

More fun and revelry continued as guests weaved through the flagship store that was transformed to showcase pop-up spaces of curated wonders. 
The Virtual Fashion Box, guests were videographed in their OOTDs and broadcasted live on LED screens. There was a kaleidoscope photowall to capture wonderful insta-worthy moments during the night, but too bad i was unable to take photo with that.
Claw Machine
Wheel of Fortune and Ring Toss for a chance to win wonderful prizes from See By Chloe, Hugo by Hugo Boss, Adidas Originals, Dyson, KitchenAid, Nespresso and many more.
Purchased #CuratedCollection Mystery Box for only RM100, each box contains surprises worth RM200 or up to RM2000. All sales proceeds would go directly to Mercy Malaysia’s Palu Relief Fund to help communities affected by the earthquake and tsunami in Palu, Sulawesi.
The night is still young, guests can proceed to the Robinsons’ #SecretlyWonderful Speakeasy Pop-Up Bar which set up exclusively for the event where Ryot Jones, Malaysia’s up-and-coming jazz-funk band, pulled the crowd in with their energetic live show. On the deck were Twinkies, the DJ Duo, who fused the bar with tunes, passion, energy and rhythm throughout the evening.
The #CurateYourWonderful Grand Launch celebration continues with a Robinsons Members Day the day after and throughout the weekend (Friday, 26 October to Sunday, 28 October 2018), Robinsons cardmembers and the public get to join in the fun and enjoy many wonderful curated activities, gifts, special promotions and exclusive treats.

A special Robinsons Members Day event will take place on Friday, 10am to 10pm. Aside from being part of the official opening ceremony, cardmembers will also get a chance to participate in the same curated games and treats that happened during VIP Night to win themselves fantastic prizes. Refreshments and special F&B discounts will be served all day long.

To brings shoppers a wonderful shopping experience, shoppers are encouraged to download Robinsons Digital Passport during visiting Robinsons Kuala Lumpur's celebration. This Robinsons Digital Passport allows shoppers to scan their personalised QR code at every touch point to redeem a gift via Robinsons’ special #CurateYourWonderful promo during the launch. The digital passport can be downloaded from www.curateyourwonderful.com
Apart from that, cardmembers and the public can also contribute to Mercy Malaysia’s Palu Relief Fund by purchasing a #CuratedCollection Mystery Box containing wonderful prizes from Les Merveilleuses Laduree, Alexander Wang, Ted Baker and more.

Also planned for the grand launch are a guerilla fashion show on the busy street of Jalan Ampang, early bird surprises, gift with purchases, additional 10% off the total bill, top spender rewards and musical performances acoustic style by Priscilla Xavier on Friday and Saturday, 26th October 2018, and Aalex Termizi on Sunday, 27th October 2018.

Robinsons Kuala Lumpur
145 Jalan Ampang,
Shoppes at Four Seasons Place,
50450 Kuala Lumpur.
Opening hours : 10am - 10pm daily

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