Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.
Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.
To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®'s dedication to fostering genuine connections at the pop-up events.
Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.
These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.
Don't miss the next REFRESHING SESSION landing at QRA, where Heineken® will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to Heineken® on Instagram and Facebook.
QRA @ Arcoris, Mont Kiara | 21st May, 2025 | 5PM – 10PM
Heineken® is turning up the heat at QRA with an exciting lineup of electrifying DJs:
DJ Sunrae – Bringing sun-kissed vibes with her signature blend of Tropical House.
DJ Yin – Serving up smooth House and infectious Funk grooves to keep you moving.
DJ Axel Groove – Dropping deep Tropical House beats that hit hard and hypnotise.
Eslite Spectrum @ Starhill Gallery, Bukit Bintang | 28th May, 2025 | 5PM – 10PM
Heineken® REFRESHING SESSIONS moves to the aisles of Eslite Bookstore with:
DJ Mister Rodrigo – Funky, soulful House that feels like a warm groove hug.
DJ Shawn Zod – Known for pulsing Techno sets that light up the night.
DJ Viene – Delivering high-energy Techno with a flair for the underground.
Exclusive Rewards:
Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025 and by purchasing Heineken®, they also stand to win a limited-edition Heineken® vinyl player, bringing the thrill of discovery into their own hands.
Get ready to vibe with Heineken®’s REFRESHING SESSIONS with unexpected takeovers in the city! From supermarket aisles to bookstore shelves, Heineken® is serving up unforgettable DJ sets in the most unpredictable spots—bringing people together through music, good vibes, and a cool, refreshing Heineken®.
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