Guinness celebrates the Premier League season with a sensational nationwide campaign

September 7, 2024

Guinness Malaysia, as the Official Beer of the Premier League, is bringing the heat this Premier League season with a sensational nationwide campaign that blends the pulsating thrill of the world’s most-watched football league with the unmatched richness of a perfectly poured Guinness.
Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.
Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: 
an all-expenses-paid trip to witness a Premier League match live!

Mechanics to win an all-expenses-paid trip to the Premier League: 
1.⁠ ⁠3 winners, each to receive an all-expenses-paid trip for two to Machester, United Kingdom, to watch a Premier League match 
2.⁠ ⁠Open to consumers during Guinness Viewing Party nights at participating outlets only 
3.⁠ ⁠Contest is valid during the Promotion Period only, i.e. 15 Sept 2024 - 31 January 2025

Mechanics: 
Step 1) Purchase Guinness during Guinness Viewing Parties at participating outlets to qualify for an entry: 
•⁠ ⁠Purchase 2 sets of Guinness in 1 receipt = 1 entry
•⁠ ⁠Purchase 4 sets of Guinness in 1 receipt = 1 entry
•⁠ ⁠Purchase 4 sets of Guinness in 2 receipts = 2 entries
*Note: Check GuinnessMY socials for the list of participating outlets and Guinness Viewing Party dates available from 15 September 2024.

Step 2) Customers to scan the QR code to submit their entries

•⁠ ⁠Winners will be contacted in February 2025.

To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.

For those enjoying the game from home, you can enjoy the same distinctive Guinness draught on your couch. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and experience the beautiful game with the beautiful beer shared with the great company of friends— just as you would at the pub.

Prepare for an unforgettable season where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels:

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

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