Hada Labo Hydrating Lotion in earth-friendly, recyclable bio-based PE packaging

August 21, 2023

Hada Labo, celebrated for its minimalist approach embodied in the concept of 'Perfect X Simple', is thrilled to introduce its latest breakthrough: environmentally friendly packaging for the Hydrating Lotion. This significant milestone is a testament to the brand's unwavering commitment to sustainability.

Hada Labo Hydrating Lotion, the unrivaled No.1 lotion in Japan for an impressive 16 consecutive years, stands as a testament to its exceptional efficacy and enduring popularity. Formulated with Hada Labo's patented blend of 5 types of Hyaluronic Acid (HA), which encompasses Large, Medium, and Super HA, Nano HA, and Fermented HA, designed to quench the skin's thirst while maintaining a harmonious, healthy glow, its lightweight, non-greasy texture ensures all-day hydration without any heaviness or stickiness.

In the pursuit of the ultimate skincare indulgence, Hada Labo extends an invitation to customers, encouraging them to embrace the Hydrating Lotion with the knowledge that their choice not only nourishes their skin but also contributes to a future marked by sustainability and environmental harmony. Together, let us embark on a journey towards beauty that transcends beyond ourselves and leaves a positive impact on the world we share.

The newly introduced 170-ml bottled packaging is a thoughtful composition of 10% plant-based polyethylene (PE) and 90% petroleum-based polypropylene (PP). This careful blend positions it as an inherently sustainable alternative to conventional plastic bottles. Moreover, these bottles are fully recyclable, exemplifying the brand's eco-conscious philosophy of "no more, no less."

Hada Labo's groundbreaking bio-based PE packaging material is derived ingeniously from the dehydration process of sugarcane-derived ethanol. By adopting this sustainable packaging solution, the brand actively champions a circular economy and significantly reduces its carbon footprint. Customers can now revel in the premium quality of Hada Labo Hydrating Lotion while simultaneously making a positive contribution to the environment.

Hydrating Lotion - Rich : suitable for normal to dry skin
Hydrating Lotion - Light : suitable for normal, combination to oily skin. 
Retailing at RM69.50, available at major pharmacies, supermarkets and e-commerce sites such as Shopee and Lazada.

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